In an interview with Ecorazzi, The Vampire Diaries star Ian Somerhalder talks about a new project called “Let’s Get Dirty” and what inspired him to do it.
How did you find out about Estonia’s “Let’s Do It” initiative, and what was it about it that inspired you to do something similar?
Our amazing content coordinators posted the video on the ISF website. I’m on that site daily and saw the video. I was so inspired by the fact that these awesome people were faced with so many NOs and daunting figures and yet they still refused to accept it as impossible. They accomplished what the government could not. They energized 500,000 volunteers and created collective power…how can that not be inspiring?
Do you hope to eventually bring the “Let’s Get Dirty” initiative to other states?
Absolutely! As ISF grows, we hope to partner with like-minded organizations who are interested in creating collective change through group clean ups on a national and global level!
How do you think initiatives like this can create a shift in public consciousness with regards to the environment?
We wanted to take this opportunity to entice people to consider the story behind plastic bottles littering the park. If you haven’t seen the Story of Stuff, or the Story of Bottled Water, you must!
If we shift our understanding that every choice we make shapes our environment, we see that our consumer choices are exceptionally powerful. If you think about a product’s story before you consume a product, it’s easier to make sustainable choices.
Read more of the interview here and watch the video below about Ian’s project “Let’s Get Dirty”
